GoHenry
Meeting kids where they are on their financial needs
COMPANY
VISA
I led design and experience strategy for GoHenry’s future-state vision — developed as part of a competitive pitch that secured a 7-year global partnership. My work spanned push provisioning, money movement, a reimagined card design tool, and a new direction for card art. Proposed experience improvements, such as push provisioning and money movement, were later implemented.
TEAM
ROLE
TIFFANY CHANG - BUSINESS DEVELOPMENT LEADER
WILL TIKI - DESIGN & EXPERIENCE STRATEGY LEAD
DESIGN & EXPERIENCE STRATEGY LEAD
THE PROBLEM
GoHenry was looking to strengthen its digital banking experience and drive stronger acquisition and engagement across key moments in the cardmember lifecycle.
THE INSIGHTS
For kids, a card isn’t just a payment method — it’s a symbol of independence, ownership, and identity. For parents, it’s about control, flexibility, and peace of mind — especially when money needs to move outside the schedule. GoHenry recognized they had to meet both needs at once.
THE SOLUTION
We reimagined the experience around real moments of pride and trust. With push provisioning and instant money movement, parents could send funds anytime — and kids could access it instantly, whether digitally or physically. We elevated the card moment with playful customization tools, turning it into an even more personal and expressive experience — The result: reinforcing daily engagement and deepening the parent-child connection through design.
THE RESULTS
The new features and future-facing vision helped secure Visa a 7-year deal as GoHenry’s exclusive global network partner
7-year
Global partnership deal as the exclusive global network partner for GoHenry’s prepaid cards for kids and teens in the US, UK, and Europe
Intuitive card design tool
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Intuitive card design tool *
We leaned into GoHenry’s DNA by turning the card art into a digital canvas for kids of all ages to express themselves. This led to a new graphic element — the loop — which expanded the brand’s visual language and helped forge a stronger emotional bond with members. We also redesigned the card customization tool to build on what was already working — enhancing clarity, expressiveness, and ease of use to deepen engagement across the experience.
Instant money movement
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Instant money movement *
We made card linking part of onboarding to make future funding seamless.
By enabling instant money movement, parents and kids have the real-time flexibility they need — knowing funds are always ready when it matters most, deepening trust and keeping families connected to GoHenry. The user experience is as seamless and rapid as the actual transfer of funds
Push provisioning
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Push provisioning *
Adding a card to a mobile wallet is no longer a nice-to-have — it’s an essential part of how families expect to manage money today. By enabling push provisioning, GoHenry gave kids instant access to their money and parents the peace of mind that their kids are covered anytime, deepening trust and emotional connection from day one.
