MoonPay
Evolving financial offering and user engagement for a non-custodial crypto wallet
COMPANY
MOONPAY
I led design and experience strategy for MoonPay’s future-state vision of its money movement capabilities and card-initiated experiences, as part of a competitive pitch that secured a global partnership deal. These capabilities were later implemented and launched in 2023.
TEAM
ROLE
LISA MUNN - SR. DIRECTOR, ACCOUNT EXECUTIVE
WILL TIKI - DESIGN & EXPERIENCE STRATEGY LEAD
DESIGN & EXPERIENCE STRATEGY LEAD
THE OPPORTUNITY
MoonPay wanted to evolve its financial offering and build an experience layer to deepen user engagement
THE INSIGHTS
Instant money movement is foundational to any financial offerings, and cards’ instant access to transactional data make them the perfect tool for real-time personalized engagement
THE SOLUTION
Implementing instant money movement will increase platform usage and retention by enabling users to seamlessly top-up (or cash out) their balance, and buy (or sell) their crypto (or NFTs). MoonPay could also turn transaction events into real-time signals to engage users with contextual, personalized experiences.
From card to crypto and back
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From card to crypto and back *
Using Visa Direct, MoonPay was able to add seamless money movement, empowering MoonPay users with the freedom and flexibility to top up their wallet (to buy crypto/ NFTs) or cash out their fiat (after selling)
Own memorable experiences
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Own memorable experiences *
The Visa Transaction Event Manager turns payment transactions into experience signals that increases the platform stickiness and delights users
